Most Promising Startups in Australia


According to Investopedia, a startup is a company that is in its earliest stages of operations. The entrepreneurial founders of a startup often attempt to make money by developing a product or a service that they believe are in demand. Startups are all about searching for a business model that works even with the limited revenue and high costs of operations.


In Australia, 2014 was huge year for local startups as they thrive in the Australian marketplace and reap its rewards. This list contains the most promising companies in the country.




Special thanks to Tanda Facebook Image for the main image.

Looking for ways to process your entire payroll in 5 minutes? Or perhaps you are aiming to find a great software to monitor your staff’s attendance? Fortunately for you, the search is over!

Tanda is a revolutionary website that is crucial to the success of any business and especially helpful for freelancing. It is an effective time management tool that offers detailed cost analysis of your business, automates your timesheets, and saves your data in a cloud based system. You can log in anytime and anywhere from any device to manage and monitor all these processes.  



Special thanks to Vinomofo Facebook Page for the main image.

Vinomofo has an interesting concept. This is basically a wine e-commerce business that delivers premium wines to your doorstep. Vinomofo works directly with the best wine producers in the world to curate a wine selection in accordance with the Australian taste.


There are plenty of hurdles that they can encounter. For starters, the freight costs are hefty and it can be difficult to deliver a wine case at the cost that matches the liquor chain’s price. This is where their relentless marketing execution shines. The brilliance in marketing is later translated to their online email and video campaigns. Take their eye-catching slogan as an example : “Welcome to the most epic tribe of wine loving mofos on the planet”.


As a result of this, Vinomofo was awarded with MYOB Online Business of the Year at the Australian Startup Awards, Deloitte Tech Fast 50, Best Startup at the Startup Smart Awards, and Best Website at the Wine Communicators of Australia Awards.




Canva is your one-stop shop when it comes to graphic design. It offers just about every service an average user needs to create professional-quality infographics, business cards, postcards, book covers, curriculum vitae, and other layout graphics that need a pre built template. If you are creative enough, you can build your own graphics from scratch. Instead of paying $1,000 to the Illustrator, you can make your own beautiful portrait at $0 because Canva offers a free trial period.


What’s more? You can edit your images with their given features such as crop, adjust, filters, and rotate.


The company’s excellent service was immediately recognized by the public as it hit a million users within the 12 months of launching. And now they have a growing number of 10 million users, all over the world.




As a newbie parent, you are bound to encounter some challenges in your parenting journey. And this is where Tinybeans comes in. Tinybeans is a platform that helps you record the milestones or moments and share it with your loved ones. You can do this by either going to their website or downloading their app (free download for IPhone and Android).


With Tinybeans, you can safely connect with your friends or family to gain encouragement while you are helping your child grow. They call this a “Nurture Network”. Combine this network with the company’s supply of personalized content from the parenting experts to support you fully.


A nice feature that they have is that they allow you to create a baby online journal that you can transform into beautiful photo books to treasure for a lifetime.




As a freelancer, it can be challenging to find a credible host website that will allow you to work within your region. I myself have to scout the web for online outsourcing websites that offer secure and sufficient payments. Then came the Airtasker. Airtasker is an Australian startup that has attracted over 200,000 clients since its launch in 2011. Two years ago, it increased its monthly transaction volume seven-fold to a yearly rate of more than $10 million. With over 500,000 users, Airtasker has created over $48 million worth of jobs to date.


With this exceptional background, Airtasker takes pride in its secure payment services, free posting, and insurance coverage (from Savannah Insurance Agency Pty Ltd). Jobs available are in house cleaning, delivery, gardening, and flyer distribution – to name a few.


These local startups are encouraged to make resilient and profitable businesses with fascinating product and service offerings before facing the late-stage capital raising efforts. That being said, it is important for you to get to know about these humble rising companies and support what they have to offer.

Anna Agoncillo

Anna is a Registered Psychometrician and a graduate of Cardiff Metropolitan University, United Kingdom. Earning a bachelor's degree with honors in Psychological Studies, lead her to a career of writing and teaching. She is also the author of the new book entitled Psychology of Love, Money, & Life.


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