Online selling in the Philippines opened lots of doors to people who wanted to start their own business with limited capital. Filipinos were hooked to the idea of online selling because well, it’s free.
Imagine, posting and sharing your product on social media. And in just one click, millions of people will know about your product. Online selling also helped people who need extra income and of course, mothers who need to stay home with their kids.
Since you’re here, I’m assuming that you wanted to start your very own business. The good news is, it’s never too late to do that. The internet has lots of opportunities that can support your financial needs. So what are the things you need to do to start selling online?
Choose Your Product
This may sound easy, but this can be one of the hardest things that you need to decide. Choosing your product can make your business successful or not.
First things first, before choosing your product it’s better to research what’s trending. What are the current demands and what are the needs of your future customers? Do you have a lot of competitors? And is it worth it to buy?
Pick Your Name
Of course, your business name should be connected with your product so the customers will know what to expect in your business. Branding is important in starting a business, this will classify your product to others.
Your business name will help people to identify and make an impression of your business.
Making Your Online Store
Making your online store is easy but providing content is not. Once you’ve made a page or a business account on social media, you need to give your future customers some brief background.
What is your goal, how did you come up with this idea, and why did you start this business? After that, you also need to think of catchy captions and select some photos that will get the attention of your customers.
Remember, there are lots of competitors out there. You don’t want your product to be scrolled up on social media.
What is Your Shipping Method?
In the Philippines, we have lots of shipping carriers that provide COD payment. COD meaning, cash on delivery is very in demand. It’s a win-win for the customers and the seller since they can check the quality first before paying. And if there’s an issue on the product, it can be easily returned to the seller.
The popular real-time carriers are Lalamove, GrabExpress, NinjaVan, and Angkas. These shipping carriers can be tracked once you’ve shipped a parcel to your customer.
Promoting and Marketing
Just what I’ve mentioned earlier, social media is the best way to promote your online store. Did you know that Filipinos spend 5 hours and 12 minutes on social media every day?
47% of Filipinos are active social media users. 26% of them use Facebook followed by Facebook Messenger, while 12-13% uses Twitter and Instagram.
Now, before promoting and posting you need to know who your target audience is. Are you aiming for adults? Teens? Male or female? Once you’ve decided on this, you can now choose what social media platform will fit your business.
Strengthen Your Business
If you already launched your business online, it’s time to strengthen your business. Ask for feedback and comments about your product, improve your service more, and make connections with your customers.
Creating a business is only the first step. Now, you need to be consistent with your service and product quality. And if the time will come, you can look for resellers online to expand your business more.
Thanks to the internet, unlimited opportunities are placed in our hands. We can now work online, videocall our relatives from the other side of the country, search and share our ideas, and even start a business. All of it can be done easily and fastly while we sit at home.
But in online business, we still need to take some time to think and prepare. Yes, the internet allows us to sell online but business is business. Make sure that what you’re doing is worth the money and effort.