Whether you are an enthusiastic Australian expat or a returning Filipino OFW, you must empower your loyal customer to generate more money to your business in the Philippines.
Turn your customers into brand advocates by asking them for video testimonials or honest feedbacks. The bottomline is to create an ultimate go-to marketing tool.
1. Shine a Spotlight on the Avid Supporters
Have you ever noticed that people are most likely to flock a store that is already blessed with customers? Well, Psychology dictates that we gain information from the people around us. This is why most people mimic the actions of the general public.
Allow your loyal customers to guide the potential customers by asking for their help in showing off your products or services. Aside from using well-known influencers (e.g., bloggers and celebrities) to represent your brand, you may shine the spotlight on avid fans who have been supporting your brand for a long time. This will boost the offline word-of-mouth marketing.
2. Add Short Video Testimonials
No one enjoys bland and faceless websites that focus heavily on statistics. Give your website the glam upgrade that it deserves by adding video testimonials. If you do not want to come off as pushy, these testimonials are great sales tools. These create credibility with your prospects.
Inspire your trusted customers to create testimonials that are short, understandable, and authentic. Include the specific features of the products or the services that they enjoy the most. For instance, Anita may say that she was impressed with your clothing line’s affordable prices. The ultimate goal is to help the potential clients to solve their problems or to satisfy their wants.
3. Solicit Honest Feedbacks and Opinions
To gain constructive criticisms and honest opinions, you must gather feedback after every interactions. Actively listen to your customers across several channels such as the handwritten notes on the suggestion box and the publicized comments on Facebook.
The empowerment bit comes from asking open-ended questions to your customers. Monitor their answers and take immediate action to optimize the service experience.
4. Invite Customers to Take Part in a Rewards Program
Whether you want to call it as loyalty or membership program, you may reward your existing customers for their unwavering efforts to patronize your brand. The program does not have to be complex! Simply designate different levels, which pertain to their purchasing habits.
For instance, one member who bought 5 yoga classes was entitled to 5% off on his next purchase. While, the other member who bought 10 yoga classes was entitled to 10% off on his next purchase. The idea behind the program is that you are rewarding the positive behavior to increase the likelihood of repeating it.
5. Host a Social Event
Host a thanksgiving event to extend your appreciation to your loyal customers. Seek the help of the most talented ones in the bunch to relay their knowledge on several topics. For instance, you may ask an artistic customer to lead a “Modern Calligraphy Workshop”. Invite prospects to participate in the activities and discussions.
This social event can strengthen your relationship with your existing customers. Also, it can demonstrate your strengths to the hot prospects.
Empowering your customers may make you feel as though you are letting go of some control. However, it can have a positive impact on your business when you execute the matters effectively. Nothing sells your brand more than credible marketing from your satisfied customers!