Small business owners are aware, beyond a shadow of a doubt, that their clients are the base of their companies. New clients serve as a steady stream that allow the company to grow. This is why owners must create a genuine and enduring professional relationships with the clients. Doing so takes creativity and wits, start with these tips:
1. Define Your Audience
How can you round up more clients if you do not know exactly what you are looking for? This is why you must start by defining your target audience. Be as precise as possible. Include the audience’s age group, gender, hobbies, occupation, and civil status.
Say you are selling activewear. You are keen to market your products to female yoga practitioners in their 20s. The millennials are utterly obsessed with social media. You may use Facebook or Instagram to identify and approach your potential clients.
2. Usher a Warm Welcome
Enchanting the clients start once they enter your doorstep. Send friendly greetings and show them the way to your facilities. If you know the client personally, call him or her by name. This will make the person feel special and appreciated.
This is especially true for the food business. If you are the owner of a humble cafe, ushering a warm welcome can help calm down the hungry (or HANGRY) and tired clients.
3. Employ a Referral System
Several years ago, I worked at a boutique yoga studio. One of the promotions that gained so much attention was the “Refer A Friend Campaign”. Clients were encouraged to bring their friends (i.e., potential clients) in order to receive up to 10% discount on their next packages. The more clients they refer, the higher the reward gets. Employ the same strategy to your small business.
Use your creativity to think of other ways to reward your loyal client’s efforts. Host an event that awards the most number of referrals or give a unique shoutout in social media. Everyone adores acknowledgement! Take advantage of that.
4. Provide Free Trial
Aside from using the snowball effect, you may use freebies to lure more clients. Offer free trial of the products and services that you offer to new clients. This is a cost-efficient way to garner good reviews and honest testimonials. There is nothing more powerful than spreading the word around!
5. Listen to What They Have to Say
Aside from talking to your clients genuinely, you must actively listen to their needs and wants. Do not assume that you know what they want as you may be utterly wrong. For instance, many startups fail because they are developing a product without an existing demand.
Listen to your clients and accept their constructive feedbacks. These feedbacks can be sent thru focus group discussions, social media platforms, and online surveys. Take necessary actions to improve your small business.
6. Reward Customer Loyalty
It is considerably cheaper to keep a client than to chase for a new one. Your best chance to generate increasing revenue is to upsell an existing client. Update them regularly by sending newsletters and uploading campaigns thru the Web. Here are just some of the ideas that you may juggle with:
a. sending birthday greetings with promo code,
b. asking for feedback via Facebook,
c. conducting an online survey about your products or services,
d. and posting an image of the 7-day sale.
If you want to entice more clients to try your products or services, you must create an overall positive energy. Consider your clients in every step of your business journey. New clients are the steady stream that allows your small business to grow.